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THE NEW BOOK

OVERCOMING CRISIS

CASE STUDIES OF ASIAN MULTINATIONAL CORPORATIONS

Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.
This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries.

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DOING GOOD BUSINESS IN CHINA

Edited by Stephan Rothlin, Dennis McCann and Parissa HaghirianCase Studies in International Business Ethics

The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of achieving business success while competing with integrity. Cases are divided into eight sub-topics discussing internet and social media issues, labor issues, corporate social responsibility, product and food safety, Chinese suppliers and production, environmental issues, corporate governance, as well as business and society in China. Each case is followed by a discussion section, with questions to prompt reflection. This book is a valuable resource for students of International Business and Management, as well as entrepreneurs and business managers working and doing business in China.

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Japanese Management: Market Entry, Crisis and Corporate Growth

Edited by Parissa Haghirian

This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.

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Japanese Business Concepts You Should Know

Edited by Parissa Haghirian

This book gives you an in-depth look at the most famous Japanese management practices and how Japanese corporations utilize them. It examines all aspects of Japanese management and explains the most famous Japanese business concepts such as kaizen, kanban, just-in-time and lifetime employment. It covers all aspects of modern Japanese management and helps international managers understand these successful management practices.

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The Routledge Handbook of Japanese Business and Management

Edited by Parissa Haghirian

The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese companies. The contributors combine theoretical findings and research results with a practical and contemporary view on how corporations and firms are managed in Japan.

The handbook is divided into eight sections covering:

  • historical perspectives on Japanese management;

  • structure and theory of the Japanese firm;

  • the corporate environment in Japan;

  • the Japanese work environment;

  • the Japanese market;

  • manufacturing and logistics;

  • interaction and communication;

  • the future of Japanese management



This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting

and informative read for managers who need to deepen their knowledge on Japanese business processes.

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Understanding Japanese Business Practices

By Parissa Haghirian

This outstanding new book, Understanding Japanese Management Practices, gives you and other international managers an in-depth look at Japanese management practices and how these can be implemented into Western corporations. It examines the cultural foundations of Japanese management and explains the most famous Japanese business concepts, such as kaizen, just-in-time, and lifetime employment. It then provides practical advice on how to successfully enter and position Western products in the Japanese market. Finally, it provides an advice on how to negotiate successfully with Japanese business partners and reveals what Western managers can learn from Japanese management practices.
Japanese management practices have had an enormous influence on Western management practices over the past few decades. Many Japanese management practices have become a standard in Western firms. This book will undoubtedly guide you through Japanese business practices and how these practices help to improve business processes and to increase quality and efficiency in numerous corporations worldwide. It will also help you learn more about what Japanese management is and how do Japan's management practices differ from those in the West.

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Business Development, Merger and Crisis Management of International Firms in Japan

Edited by Parissa Haghirian

Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.

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Case Studies in Japanese Management

Edited by Parissa Haghirian

Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis.
The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting.
The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.

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J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century

Edited by Parissa Haghirian


J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as

● How have Japanese firms handled the recession, and how have they reinvented themselves after it?

● Is lifetime employment still relevant in today's Japanese society?

● Does the seniority system still apply?

● How has globalization impacted today's Japanese corporations?

● How advanced is gender equality in the J-firm?

● What challenges do foreign workers face in the J-company?

Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.

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Japanese Consumer Dynamics

Edited by Parissa Haghirian


Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Case Studies in Asian Management

Edited by Parissa Haghirian

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging task. The main challenge is the complexity encountered when dealing with Asian management issues, which differ not only for different countries, but also for different types of businesses, not to mention national management preferences and styles.
This book tries to fill this gap, by presenting case studies of various Asian countries including China, Japan, India, Korea and The Philippines.

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Dimensions of Teaching Business Ethics in Asia

Edited by Parissa Haghirian

This book offers pedagogical methods for teaching ethics in the context of the rich diversity of Asian cultures. Presents curricula aimed at building capacity to deal with corruption, intellectual property protection, whistle blowing, consumer rights and more.

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Dimensions of Teaching Business Ethics in Asia

Edited by Parissa Haghirian

This book offers pedagogical methods for teaching ethics in the context of the rich diversity of Asian cultures. Presents curricula aimed at building capacity to deal with corruption, intellectual property protection, whistle blowing, consumer rights and more.

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Successful Cross-Cultural Management: A Guide for International Managers

By Parissa Haghirian

This book outlines the particulars of cross-cultural management and is a guidebook for international managers. The book not only discusses the general aspects of how cultures can differ, it also shows which effects these differences can haveon business processes and business success.

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Multinationals and Cross-Cultural Management: The Transfer of Knowledge Within Multinational Corporations

By Parissa Haghirian

Based on detailed empirical analysis of 267 companies in Germany and Japan, it considers the relative effectiveness of inter-cultural and intra-cultural knowledge transfer; identifies the factors that inhibit or facilitate successful knowledge transfer; and suggests how management processes of MNEs can be improved. It demonstrates that although cultural differences do not necessarily influence the selection and transmission of knowledge overseas, they do have a strong impact on how that knowledge is received, integrated and put into practice locally.
The book shows how knowledge is accepted differently in Europe and Asia and which factors have the strongest impact on efficient knowledge transfer. It suggests that to improve cross-cultural management MNEs should focus less on upgrading the technology that allows knowledge transfer, and more on the capabilities and beliefs of individual employees.

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